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On May 14, Mr. Nantawat Tae-ratchachai, Managing Director of United Studios Co., Ltd., in collaboration with Douyin EC Global (China's TikTok), invited Chinese KOLs to promote Thailand and sell Thai products through live streaming on the Douyin app.
The two KOLs invited were Mr. Joe Ke and Ms. Ke Ke. Mr. Joe Ke, in particular, is a well-known Douyin KOL with over 60 million followers. Their visit was to promote Chiang Mai province from May 10-12, 2024, and they were warmly welcomed by both the government and private sectors. Notably, Chiang Mai Governor Mr. Nirath Pongsitthaworn personally welcomed them and expressed his gratitude.