Smart Set Asia

Join The Campaign ! | 3 Day of Durain Live Selling, Generate Revenue More Than 50m Baht

On May 14, Mr. Nantawat Tae-ratchachai, Managing Director of United Studios Co., Ltd., in collaboration with Douyin EC Global (China's TikTok), invited Chinese KOLs to promote Thailand and sell Thai products through live streaming on the Douyin app.

The two KOLs invited were Mr. Joe Ke and Ms. Ke Ke. Mr. Joe Ke, in particular, is a well-known Douyin KOL with over 60 million followers. Their visit was to promote Chiang Mai province from May 10-12, 2024, and they were warmly welcomed by both the government and private sectors. Notably, Chiang Mai Governor Mr. Nirath Pongsitthaworn personally welcomed them and expressed his gratitude.

Douyin EC Global representative was impressed and expressed their eagerness to further discuss collaboration with the company’s executives. On May 13, 2024, the Influencers team conducted a durian live salling, lasting approximately six hours. They successfully sold over 10 million yuan worth of durian, which converted into approximately 50 million Thai baht!

Source of Information – https://tna.mcot.net/business-1364708

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